Leslie Jordan has been slaying the acting game for decades, but not many people know he’s also a social media master. With over 2 million followers on Instagram alone,
Leslie is one of the most successful and beloved digital stars. Leslie didn’t just stumble into this success; he worked hard to build it.
He once told Vanity Fair that his “biggest regret” was not capitalizing on his popularity from “Will & Grace” sooner than he did.
It inspired him to double down on his Instagram presence and become an even more prolific social media star than before. If you think that sounds like a lot of work…you’re right! But in the best way possible.
Here are some inspirational life lessons by Leslie Jordan that will get you on track to becoming a social media influencer, too.
Set up your IG presence correctly
If you want to make a name for yourself in the world of social media, you have to start by setting up your presence correctly. This means creating your profile with the right “tags” and information.
If you don’t know what this means, don’t worry! We’ll walk you through it. First off, your profile name/handle needs to be something memorable.
It should reflect your brand and be something that your followers can easily remember. Leslie’s handle is @lesliejordan, which is extremely easy to remember.
Next, you need to write a short bio that describes who you are, what you do, and why your followers should follow you. Keep it short and sweet;
nobody wants to read a novel in their feed! Just make sure it sounds authentic and that you aren’t pretending to be someone you aren’t.
Don’t be afraid of shameless self-promotion
You might be wondering how “shameless self-promotion” can be a good thing. Well, it can, as long as it’s done in a tasteful way.
Leslie has no shame about promoting his acting projects and other endeavours; he doesn’t hide it. Instead, he’s open and honest about it.
Social media is a great way to get your name out there and create a brand for yourself, but it isn’t a free service. If you want to reach a large audience,
it can cost a pretty penny to do so. This is why building a strong social media following is an investment. You need to do what it takes to promote yourself online in order to get your name out there and get the attention you deserve.
Authenticity and relatability are key
Building a large social media following is a great start, but it’s only half the battle. You also have to know how to properly engage with your audience. This can be tricky if you aren’t sure what to say or do.
The key here is to be genuine and relatable! Leslie knows exactly what to do, and it works like a charm. Leslie is always open and honest about who he is.
He frequently posts about his daily life and what inspires him, often times sharing things that fans might not expect from someone in his position. He also keeps his posts lighthearted and funny.
When he does post about his professional work, it’s never in a pretentious way; he always keeps it lighthearted and fun.
Learn to speak your audience’s language
If you want to truly become a social media master, it’s important to learn how to speak your audience’s language. Social media is a great way to foster relationships between you and your followers,
but it can only do so much if you aren’t speaking to them properly. Leslie proves that he knows what his fan base wants, and he always delivers.
Leslie never forgets to thank his followers and maintain a positive online presence. He is also very good at responding to comments,
even if it’s just a simple “thanks.” He definitely doesn’t shy away from the comments section, but he does so in a way that fits his brand. He is never pretentious and always stays lighthearted.
Don’t let rejection get you down
Unfortunately, as a social media star, you will get rejected. This is a part of the job, and it happens to everyone. What’s important is how you deal with it.
If you want to be successful, you need to learn to turn rejections into positive experiences. There are two main ways to do this. The first is to learn from the experience. What went wrong? What could you have done differently?
How can you avoid making the same mistake again in the future? The second is to turn the experience into a joke. This is Leslie’s signature style,
and it works wonders. Leslie has been slaying the acting game for decades, but not many people know he’s also a social media master. With over 2 million followers on Instagram alone,
Leslie is one of the most successful and beloved digital stars. If you want to become a social media master like Leslie, start by making sure you set up your IG presence correctly.
Don’t be afraid to be shamelessly self-promotional, be authentic, and learn to speak your audience’s language. Most importantly, don’t let rejection get you down. You can do it!